Terms of Service

01Who we are

PRUF is run by PRUF Systems Inc., based in Los Angeles, California ("PRUF", "we"). These Terms are a contract between you and PRUF. They cover the PRUF.NET app and pruf.net (together, "PRUF").

Our Privacy Policy, at pruf.net/privacy, explains what we collect and why. It isn't part of this contract.

02Agreeing to these Terms

You agree to these Terms by checking the box when you join, or by tapping Agree when we change them (section 22). If you don't agree, don't use PRUF.

To use PRUF:

• you must be 18 or older, and tell us the truth about your age;
• you may hold one account, for yourself;
• you must not be barred from PRUF by a ban, or by the law where you are (section 21).

03The beta

PRUF is in beta. Features can change or stop, and things can break. What you keep only on PRUF can be lost, so keep your own copies. If you send us feedback, we can use it without paying you or owing you anything.

04Your account

• One account per iPhone at a time.
• Your usernames are public. Don't choose one that pretends to be someone else or misleads people about who you are.
• Keep your phone and your recovery code safe. We don't know who you are, so we can't restore an account for someone who has neither.
• No selling or sharing. Don't sell, rent, lend, share or transfer an account or a username, or use someone else's.
• You're responsible for what happens on your account.

05Your content and the license you give us

You own what you post. You give PRUF Systems Inc. a worldwide, non-exclusive, royalty-free license to host, store, copy, process, resize, frame (for example, adding the PRUF border, seal and link), display and send your content, only to operate and protect PRUF, and to show it only to the audience you choose. The companies that run parts of PRUF for us, such as our cloud host and the AI moderation service, may do the same on our behalf. The license covers the description, keywords and transcript the AI writes for a post. It doesn't let us sell your content or use it to train AI.

The license ends when you delete the content or your account, except for:

• backup copies, for up to 14 days;
• copies our moderation service keeps, for up to 55 days;
• anything we must keep by law, or for a report we're reviewing;
• what other people already saved or shared, which we can't call back.

You promise that you have the right to post what you post, and that it doesn't break these Terms or the law. We may remove any content that we believe breaks them.

06Who sees what you post

When you post, you choose its audience:

• Public: anyone, in the app and on pruf.net, where search engines can find it. A public photo can be shared as a sealed export that shows your username and links back to the post.
• Followers: the people who follow you.
• Only you: shown only to you. It's still stored on our servers and checked like any other post, and it can't be shared.

Our team can see any post, including followers-only and "only you" posts. Anyone who can see a post can save, screenshot or share it, and we can't undo that.

07AI checks and AI descriptions

Before anything appears, the app sends your photos, videos, voice notes, letters (with their titles) and profile photo to an outside AI moderation service that checks them against these Terms. We ask your permission in its own box when you join, and you can't join without it. Captions, comments and your bio aren't sent to it. The check can make mistakes, and it may refuse a post. A photo or video that shows an ID or a payment card is refused and stays in your vault.

For posts that go up, the AI writes a short description and keywords for search, and a transcript of a voice note. They're written by a machine and can be wrong, and they aren't PRUF's statement about you or anyone else. Report one that's wrong.

08Capture records and sealed exports

Photos and videos taken with PRUF's camera carry a capture record of when and where they were taken (unless location was off), on which iPhone, and any edits. It's designed to show that a real iPhone running PRUF captured them. It doesn't vouch for what they show. A sealed export says that a person with that PRUF username took the photo in the app; it doesn't say who they are. Don't present edited, AI-made or borrowed media as a PRUF capture.

09Messages and your vault

Messages are end-to-end encrypted, so only you and the people you message can read them. Your vault holds what you capture. It's stored on your phone and, unless you turn iCloud backup off, encrypted in your own iCloud account, where Apple's terms apply. Deleting your account deletes your vault and messages, including their copies in your iCloud where the app can reach them. You're responsible for keeping your own copies of anything you want.

10Community rules

Don't post, send or do any of the following on PRUF:

1. Nudity or sexual content.
2. Hate speech or slurs targeting protected groups.
3. Graphic violence or gore.
4. Harassment, bullying or targeted attacks.
5. Other people's personal information (doxxing), including their ID or payment card.
6. Spam or commercial solicitation.
7. Promoting illegal activities, or selling or offering illegal drugs or other controlled substances. If you or someone you know is struggling with drug use, help is available at findtreatment.gov or by calling or texting 988.
8. Credible threats of violence, or encouraging self-harm.
9. Child sexual exploitation of any kind, including AI-made or drawn material. We have zero tolerance for it and report it to NCMEC.
10. Intimate images of anyone shared without their consent, real or AI-made (section 12).
11. AI-made or deepfake media presented as a PRUF capture, or as real.
12. False claims likely to cause real-world harm, such as about health, emergencies or how to vote.
13. Pretending to be someone else.
14. Buying or selling accounts or usernames, or getting around a ban.
15. Bots, automated accounts, scraping, or collecting other people's information.
16. Attacking or getting around the AI check, Apple's app checks or any other part of PRUF's security, or using a modified app.
17. Infringing anyone's copyright, trademark or other rights (section 13).
18. Anything illegal where you are.

What isn't against these rules. Our rules are about conduct, not opinion. Profanity, strong language, satire and passionate debate are allowed.

11Reports, enforcement and bans

We may remove or limit content, and suspend or ban accounts, that break these Terms or the law, or that put people or PRUF at risk. We may learn of it from a report, from the AI check or from the law.

Anyone can report a post, comment, profile or message, and block any account. Our team reviews reports against these Terms and removes what breaks them.

If we ban an account, its usernames, its phone, its recovery code and its iCloud account code go on a ban list. You may not create another account, or use someone else's, without our permission.

If you think we got a decision wrong, tell us through Support and we'll take another look. During the beta our team is small, so we can't promise to answer every request.

12Intimate images posted without consent

If an intimate photo or video of you, real or AI-made, was posted on PRUF without your consent, you can ask us to remove it, even if you don't have an account. Use pruf.net/support or email support@pruf.net, and include:

• your name or signature (or that of someone authorized to act for you);
• a link to the post, or the username that posted it, so we can find it;
• a short statement that you believe in good faith it was posted without your consent;
• how to reach you.

We remove valid requests within 48 hours, look for and remove known identical copies, and tell you what we did. We can't see inside messages, but we can ban an account that sent one. You can also make a request through the Report button in the app.

If you're shown in sexual material of a child. If material on PRUF shows you, or someone you're acting for, as a minor in sexual material, report it in the app or at pruf.net/support. We'll confirm in writing within 36 hours that we got it, update you at least every 7 days, and give you our written decision within 30 days (or up to 60 days if we tell you within 48 hours that we need longer). If there's a reasonable basis to believe it's what you reported, we permanently block it, make reasonable efforts to block copies, and report it to NCMEC.

13Copyright

We respect copyright and expect you to. If you believe something on PRUF infringes your copyright, send a notice to support@pruf.net. Your notice must include:

• your physical or electronic signature;
• the work you believe was infringed;
• where the material is on PRUF (a link or the username and post);
• your contact information;
• a statement that you believe in good faith the use isn't authorized by the owner, its agent or the law;
• a statement, under penalty of perjury, that your notice is accurate and that you're the owner or authorized to act for the owner.

If we remove your content because of a notice and you believe it was a mistake, you can send a counter-notice to the same address, with your signature; what was removed and where it was; a statement under penalty of perjury that you believe it was removed by mistake or misidentification; your name, address and phone number; and a statement that you consent to the jurisdiction of the federal district court for your address (or, if you're outside the US, the Central District of California) and will accept service of process from the person who sent the notice. We'll forward it to the person who sent the notice and may restore the content in 10 to 14 business days unless they tell us they've gone to court.

In appropriate circumstances, we end the accounts of repeat infringers.

14Deleting your account, and when we end it

You can delete your account at any time in Settings, and it takes effect at once. Privacy Policy section 11 says what is deleted and what stays.

We may suspend or end your access to PRUF if you break these Terms, if the law requires it, or to protect people or PRUF. Sections 5 (for copies kept after deletion), 13 and 15 to 24 survive the end of your account.

15PRUF's software and marks

PRUF, its app, its website, its designs and its name and logos belong to PRUF Systems Inc. We give you a personal, non-exclusive, non-transferable, revocable license to use the app and pruf.net as these Terms allow. Don't copy, modify, reverse engineer or resell them, except where the law allows it.

If you got the app from Apple, through the App Store or TestFlight, Apple's standard Licensed Application End User License Agreement governs your license to the app itself, and these Terms govern the PRUF service. Apple isn't responsible for PRUF or its content.

16Other services

PRUF works with services other companies run, such as Apple's iCloud, Face ID, TestFlight and App Store, and your mobile carrier. Their terms apply to your use of them, and we aren't responsible for them.

17Disclaimers

PRUF IS A BETA AND IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE EXTENT THE LAW ALLOWS, WE MAKE NO PROMISES ABOUT PRUF BEYOND THOSE IN THESE TERMS: NOT THAT IT WILL ALWAYS WORK, BE SECURE, KEEP YOUR DATA, OR BE FREE OF ERRORS.

Accounts are created on a real iPhone with a live-person check, and Face ID opens the app. These checks are built to keep bots out; no security is perfect. We check that people are human, not who they are or whether they're honest, so we don't promise that anyone is who they say they are or that anything posted is true.

18Limitation of liability

TO THE EXTENT THE LAW ALLOWS, PRUF ISN'T LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR LOST DATA OR PROFITS, AND OUR TOTAL LIABILITY FOR ALL CLAIMS ABOUT PRUF IS THE GREATER OF $100 OR WHAT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM. THESE LIMITS DON'T APPLY TO FRAUD, GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR ANYTHING ELSE THE LAW DOESN'T LET US LIMIT.

19Indemnity

If someone brings a claim against PRUF because of your content, or because you broke these Terms or the law, you'll cover PRUF's reasonable costs of that claim, including legal fees, to the extent the law allows. This doesn't apply to claims caused by PRUF's own wrongdoing, and it doesn't let PRUF recover legal fees from you in a dispute between us.

20Disputes

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHT TO GO TO COURT.

1. Talk to us first. Before starting a claim, send a written description of it, with your username, through Support in the app, at pruf.net/support or to support@pruf.net. We'll try to resolve it within 60 days, and time limits pause meanwhile.
2. Small claims. Either of us may take an individual claim to small claims court instead.
3. Individual arbitration. Otherwise, any dispute about PRUF or these Terms is decided by binding individual arbitration under the American Arbitration Association's Consumer Arbitration Rules and, for 25 or more similar claims, its Mass Arbitration Supplementary Rules. PRUF pays the fees those rules put on businesses, on time. The hearing is by video or in your county. The Federal Arbitration Act governs this section.
4. No class or representative actions. You and PRUF may bring claims only individually. If a court decides this waiver can't be enforced for a claim, that claim goes to court, not to class arbitration.
5. Public injunctive relief may be sought in court. The rest of the case pauses until the arbitration ends.
6. Opt out within 30 days after you first agree to a version of these Terms that includes this section, by sending "arbitration opt-out" and your username through Support in the app, at pruf.net/support or to support@pruf.net. You don't need a reason, and opting out doesn't affect anything else.
7. Changes to this section don't apply to a dispute that arose before the change takes effect.
8. Temporary orders. Either of us may ask a court for a temporary order to keep things as they are until the arbitrator decides.

California law governs these Terms, without regard to conflict-of-law rules. Anything not decided in arbitration goes to the state or federal courts in Los Angeles County, California.

21Export and sanctions

You may not use PRUF if you are in a country or region under a US embargo, or are on a US government list of restricted parties, or to do anything US export or sanctions law forbids.

22Changes to these Terms

We may change these Terms. We'll post the new version at pruf.net/terms with its date and a summary of what changed. For a material change, we'll tell you in the app's inbox, from PRUF SYSTEM, before it takes effect and ask you to agree. If you don't agree, you can delete your account. A change doesn't apply to a dispute that arose before it takes effect.

23Electronic notices

You agree that we can give you notices, including legal and security notices, in the app and on pruf.net, and that these count as notices in writing.

24General

• Entire agreement. These Terms, with Apple's standard license where section 15 says so, are the whole agreement between you and PRUF about PRUF.
• Severability. If part of these Terms can't be enforced, the rest still applies.
• No waiver. If we don't enforce a part of these Terms, we haven't given up the right to.
• Assignment. You can't transfer these Terms. We can, to a company that takes over PRUF.
• Events beyond our control. We aren't responsible for failures caused by things we can't reasonably control.
• Language. If a translation differs from the English, the English applies.

25Contact

Support, legal notices and requests: in the app, at pruf.net/support, or support@pruf.net. PRUF Systems Inc., Los Angeles, California.